The 50 Greatest Streetwear Brands

Posted on 06/24/11 1 Comment

50great streetwear1 The 50 Greatest Streetwear BrandsHmmm?

Tell us what you think…If Bobby Hundreds did a good job creating this list…..

One Comment

  1. LuBean says:
    Sunday, July 10, 2011 at 6:07pm

    This list is not real. It’s commercial, just like half of the lines on the list. I do like what this person had to say:
    via Culturist June 22nd, 2011 at 03:01 AM>>>>>>>> I get it. Bobby’s defining what “streetwear” is now. The thing is, the definition of “streetwear” now isn’t what streetwear is. Exclusivity isn’t a choice for true streetwear, it happens by default. Selling tees out of your trunk isn’t because you choose to, it’s because you don’t have any other choices at that time. For example when Supreme doesn’t sell to other doors, and keeps their distribution highly filtered, that has nothing to do with their brand being skate/street/contemporary. Supreme is street because they were born in the street with messages that speak to those that grew up in the street. I agree with most of Bobby’s list. But taking a step back, and feeling his opinion as a whole – makes me feel as though he doesn’t really come from this culture. It appears that he is a great learner, and that he learned alot about the businesses targeting this culture, but it doesn’t seem like he is truly a part of street culture. What the fuck does internet social merchandising have to do with street culture? This isn’t “WEB-Wear” , this is about clothing that is made by urban creatives that use garments as expression. Reading about each brand that he chose, and the reasons make sense from a business standpoint, but I don’t feel any connection to his cultural standpoint. How do you know about a culture you aren’t a part of? Does Bobby skate? Does he write graffiti? Does he emcee? Does he make beats? Does he fucking hate cops? Does he ever just chill on the street and get fucked up? Can he roll blunts? Has he ever gotten jumped? I wan’t to know if he partakes in the culture he is claiming is his market. Because I am a part of this culture, and none of The Hundreds clothing has ever been in my closet. Not because I hate it, but because I never felt a connection to it. Much respect to his blog, or his level of journalism – but again, that has nothing to do with street culture. As for LRG, I don’t care what Jonas wanted it to be or if he hated streetwear, or if he made triple digit millions, no matter what – LRG is one of the originators of true streetwear. From the artists and musicians LRG supported, to the connection they made with the culture through their designs… LRG just oozed authenticity. If you are a part of the culture, you will be able to recognize one of your own, and The Lifted Crew is one of our own. Hip Hop started streetwear. Period. Skateboarding too, but if you are a skater you probably – actually scratch that, you have some or mostly Hip hop in your headphones. I’m not talking about Hip hop in only it’s audible form – but in all of it’s elements. Graffiti / Street art, Beatmakers, Deejays, B-boys, Emcees, etc. All of this spreads its way out to mesh with Skating, Basketball, Snowboarding, Surfing, etc. But deep within streewear’s core – is hip hop. And deep within Hip hop – is rebellion. All this shit is a rebellion against rules and grids and guidelines to how life should be lived. I can type on and on about why I think something is missing on this list. Simply put, I guess it’s because some of the MOST influential parts of streetwear are not present. I wouldn’t feel this if a few minor contributors didn’t have a spot on this shelf…but brands like: TRIPLE FIVE SOUL, OBEY, L-R-G, UPPER PLAYGROUND, PNB Nation, ECKO, even fucking CROSS COLORS is more street than some of these brands in this Top 50 list. Don’t tell me fucking Invisible Man, Primitive, or Fucking Awesome influenced us more than any of the labels I listed above. Straight trippin. You can try to explain why they are not on the list, but your reasoning will not make sense. Sales and Distribution? Even if your in malls like OBEY, (Shepard) still gets up. You know when someone is still putting up 10 foot tall stencils or posters and getting arrested after being on the cover of Time magazine and owning a huge brand, is not doing this for different reasons now than when the brand started. He gets up because he wants to. That is authentic. It doesn’t matter if it’s sold from a trunk or Zumies. Exclusivity isn’t from streetwear, thats from the LV’s, The Fendi’s, and Coco-fucking Chanel. Ok I’m done


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